Acceptable Use

noc2pa.com is intended for privacy-focused metadata minimization and image-format conversion. This page describes uses we expect, uses we prohibit, and why.

Legitimate uses

• Removing personal or sensitive metadata before sharing an image online (camera serial numbers, GPS coordinates embedded by some devices, internal authorship fields, etc.).
• Converting a PNG or WebP image to JPG for compatibility with platforms or pipelines that don't accept other formats.
• Reducing file size for sharing, by using JPG's lossy compression instead of PNG/WebP.
• Learning about C2PA, Content Credentials, and image-metadata privacy through our explainer pages.

Prohibited uses

Do not use this Site to:

• Misrepresent the origin, authorship, or edit history of media — for example, passing off someone else's work as your own, or hiding that an image was generated or altered.
• Strip C2PA Content Credentials, watermarks, or other provenance markers in order to conceal that an image was created or modified by AI tools, when a disclosure is expected by an audience, platform, contract, or law.
• Remove credit lines, copyright notices, or licensing metadata that you are not authorized to remove.
• Impersonate a creator, organization, or news source.
• Conceal evidence of manipulation in a context where authenticity is being relied upon (journalism, court evidence, identity verification, insurance claims, etc.).
• Evade platform rules that require provenance disclosures for synthetic or AI-generated media.
• Process images of others without consent in ways that would be unlawful in your jurisdiction.
• Violate applicable laws or third-party rights generally.

Why this matters

C2PA Content Credentials exist to give viewers a verifiable trail of how an image was created and edited. There are legitimate privacy reasons to drop embedded metadata before posting an image online — and there are illegitimate reasons that harm other people. The line is whether the removal is intended to deceive an audience that has a reasonable expectation of provenance information.

If you are unsure whether your use case is appropriate, ask yourself: "Would the person seeing this image be misled if they didn't know the metadata was removed?" If the answer is yes, this tool is the wrong choice — keep the metadata, or disclose your edits.

Reporting abuse

If you believe someone is misusing this tool against you (for example, by stripping provenance from media that was used to impersonate or defame you), please contact us. We cannot recover removed metadata or monitor what users do with downloaded files, but we may be able to provide context about how the tool works.

Enforcement

Because the conversion happens entirely in your browser, we cannot pre-screen or block individual uses. We rely on you to follow this policy. Violations may also breach our Terms of Use and the rules of platforms where you share resulting images.